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WELCOME!

I’m an enthusiastic creative with a Bachelor of Arts in Communication from SUNY Buffalo-SIM GE, currently gaining hands-on experience as a Public Relations Intern at SPRG. I also possess a  Diploma in Mass Communication from Ngee Ann Polytechnic, where I honed my skills in content writing, media production, and social media management.

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Skilled in copywriting, small-scaled event planning and management, editorial writing, short-form video editing, media production, and content production, I am passionate about creating engaging content that resonates with audiences. 

 

As a member of the SIM-UB Student Council, I also had the opportunity to build skills in leadership, teamwork, and attention to detail while staying driven.

 

Feel free to browse through my portfolio below and look at some of my work :)

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Copywriting

Whether for social media, press materials, or digital campaigns, I write copy that brings stories to life. By crafting tailored messages that reflect each brand’s voice and goals, I help brands communicate with clarity and build stronger, more meaningful connections with their audiences.

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Video Editing

I bring stories to life through short-form video content, tailored for platforms like Instagram and TikTok. My editing style is clean and rhythmic, focused on content flow and audience engagement. From personal projects to social content, video editing is both a technical skill and a means for me to communicate creatively. 

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Editorial Writing

My experience in journalism enables me to write content pieces that are informative, engaging, and well-structured. Whether it's lifestyle features or narrative pieces, I aim to provide value to readers while keeping content accessible and easily digestible. 

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Event Planning

From supporting media events to small-scale event management, I’m able to coordinate logistics, communicate across teams, and keep moving parts in sync. I value planning that is smooth, efficient, and well thought out – and I bring that mindset to every event I’m part of. 

Industry Experience

Strategic Public Relations Group (SPRG)

Public Relations Intern

Jan – July 2025

Internship

  • Conducted media monitoring and media outreach for accounts such as Base Entertainment Asia and Breast Cancer Foundation

  • Supported day-to-day and ad hoc tasks, including press release dissemination, media lists, and contributing to PR plans

  • Assisted on-site coordination at media events, including media liaison, guest registration, media kit preparation, and media interview facilitation 

  • Supported high-profile events including WICKED The Musical Gala Night and Lacoste’s ION Orchard Grand Opening, headlined by Henry Lau

  • Assisted with media pitching efforts that secured coverage on platforms such as Catch Singapore, Time Out Singapore, and CNA Lifestyle 

AsiaOne Online Pte. Ltd

Editorial Assistant

Jan 2022 – Feb 2023

Part-time / Freelance 

Editorial Assistant

July – Dec 2021

Internship

  • Produced over 70 articles across AsiaOne’s news, lifestyle, and entertainment verticals.

  • Curated short-form videos for AsiaOne’s TikTok, including on-site filming and video editing. 

  • Covered media events such as ‘The Unbreakable Bond’ press conference, Minion Cafe media drop, and Army Open House.

  • Experienced in conducting and facilitating interviews with media personalities and talents such as Chantalle Ng, James Seah, and Ayden Sng.

  • Syndicated content from AsiaOne’s partners.

National Youth Council – Youth.SG / Youthopia 

Youth Writer 

Sept 2020 – Sept 2023

Freelance 

Content Producer (Editorial)

  • Produced over 40 articles for Youth.SG’s platform. 

  • Conducted media monitoring and media outreach to produce human-interest narratives and profile features. 

  • Curated social media content for Instagram, including social media copy, photography and Instagram Story designs.

  • Syndicated content from Youth.SG to Youthopia SG for company rebrand. 

March – Sept 2020

Internship

Education

2022 – 2025

Bachelor of Arts (Communication)  

Singapore Institute of Management, University at Buffalo (SIM-UB)

​​Student Councillor [Aug 2022 – June 2024]

SIM-UB Student Council (UBSC), Publications Department

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As a member of UBSC, I created and executed content strategies for UBSC’s Instagram page, including the design of graphics and interactive visuals for various UBSC initiatives. Led the organising committee as the Overall In-Charge (OIC) and Media In-Charge (MIC) for Spring 2023 UBMooving, consisting of two separate events for the UB student body - a floorball competition and four wellness booths. Additionally, I regularly curated engaging and relevant video content for UBSC’s YouTube channel, TheBufoHorn.

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UBSC Initiatives & My Roles: 

  • Spring’23 UBMooving (Overall In-Charge)

  • Spring’23 UBMooving (Media In-Charge)

  • Fall’23 Freshmen Orientation Camp (House Master)

  • Spring’24 Freshmen Orientation Camp (House Master)

  • Spring’23 Freshmen Orientation Camp (Orientation Group Leader)

  • Summer’23 Freshmen Orientation Camp (Orientation Group Leader)

2018 - 2021

Diploma in Mass Communication

Ngee Ann Polytechnic 

​My Leadership Roles: 

  • Editor of EPOCH magazine, 2019

  • NP Voices' Academy (NPVA) Performance Director, 2020

  • Head of VIRTUALISTIC (venture start-up pitch), 2019

  • Prayer Point Coordinator (Faith Community Baptist Church), 2019-2020

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Beyond academic pursuits, I also participated in various co-curricular clubs & activities, including NP Voices A Cappella, Inline Skating, and Korean Cultural Club. 

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